Are Commercial Sound Effects Too Loud?

Is it just me, or have the routine sound effects in commercials become so loud as to be annoyingly overbearing. You know, like footsteps in gravel or on concrete, drinking, eating, phones/pagers, keyboard and mouse clicks…

I know that commercial audio tracks are usually highly compressed so as to sound apparently louder while remaining at the same volume level as typical TV programming. But I also think that sound effects are often so accute in commercials that they don’t sound realistic at all.

I don’t mind that there are people who get paid to create fake sounds for every actual sound you hear on TV and in movies, just turn it down a little. Less is more.